Carlsberg has sponsored Liverpool FC for 30 years – making it the longest standing partnership in Premier League history. And this year, they chose to commit to 10 more years. To recognise what this means for both the club and the fans – we wanted to celebrate the ‘inking’ of the deal. Taking this a bit more literally than usual, over 50 fans agreed to let us tattoo them in honour of the agreement. Just showing what it means to everyday supporters. Far from being one-off marks, each image formed part of an animation bringing the story of Carlsberg and Liverpool FC’s enduring legacy to life.