While the words “Hawk tuah, spit on that thang” were going viral – it got us thinking, was it actually good s3x advice? And could it result in the original way to go viral – STIs?

Together with Peech, the Danish s3xual wellness brand known for its honest approach to intimacy, we launched a campaign ensuring you never have to "spit on that thang" again. Because although saliva may seem like a practical solution as a lubricant, it can also spread sexually transmitted diseases like Gonorrhea.

To raise awareness and to de-taboo conversations about lube in public, we cheekily reminded people that a safer, slipperier, longer lasting “hawk tuah” comes in tubes of Slide & Glide, available at peech.dk.

The results?  Mentions in “Ekstra Bladet”, “Femina”, and “Det Vi Taler Om”, leading to global coverage, sold out lube, and a ton of people sliding into our DMs comments asking for ‘Hawk Tuah In A Tube’ in a tube, for real.*

*We are currently investigating this.